Fitness App WeTrain Wants to Democratize Personal Training

WeTrain Cofounder Zachary Hertzel Leads a Workout Session in a Park

If you can order a pizza through an app, shouldn’t you also be able to order a personal trainer?

In October 2015, Jon Sockol, 29, and Zachary Hertzel, 28, started WeTrain under that very premise. Hertzel, a U.S. Army veteran, and Sockol, who had just lost 60 pounds, bonded over their love of fitness and joined forces to try and provide a cheaper alternative to personal training and overall fitness.

Users pay a $50 per month subscription fee to have a access to a database of 100 trainers, who will meet anywhere — homes, parks, participating gyms — and provide personalized training sessions for 30 minutes ($15) or up to an hour ($30). No equipment necessary. Sockol and Hertzel say the platform currently has 600 active users.

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