By now I'm sure you've seen our ads. Owen, the quirky software developer telling his friends and family that he is going to be a programmer at GE Digital. Their reaction is probably what yours was. GE (NYSE:GE) is in software development? (Yes, we are!)
After months of running those ads, I think people are aware that we are investing heavily in software, but they are asking another question: is GE's investment actually paying off? In other words, is it real?
To state it simply: absolutely. We plan to book $7B orders this year, and at our current trajectory we'll be a top 10 software company by 2020. GE Digital is real, but I'll tell you, our ambition is greater than short term results.
