KT Tape, the Official Kinesiology Tape Licensee of the U.S. Olympic Team and U.S. Olympic Committee, has recently chosen Harrisburg-based TFM Advertising (TFM) to execute its digital marketing plans pursuant to the 2016 Olympic Games in Rio de Janeiro, Brazil.
TFM was selected by KT Tape with a specific focus of communicating KT Tape’s Olympic involvement. This includes TFM designing KT Tape’s Olympic Hub http://www.kttape.com/ olympics/ on the KT Tape website, creating display ads promoting athletes and promotions and creating videos celebrating KT Tapes Olympic involvement.
“What an exciting time to be working with KT Tape, as they provide our Team USA Olympic athletes with the support they need to perform at their peak in this summer’s games,” said Tom Hollerbach, TFM Advertising president. “Creatively, TFM will develop multi-media tactics through which KT Tape can better share information about their sponsorship, their product and engage consumers.”
KT Tape is an elastic sports and fitness tape designed for muscle, ligament and tendon pain relief and support. It’s lightweight, comfortable to wear and can be used for hundreds of common injuries. KT Tape provides 24-hour relief per application for days at a time through sweat, strain and humidity, and can even be worn in water, thanks to a specially designed adhesive.
Fifteen U.S. Olympic athletes are directly sponsored by KT Tape. They include Kerri Walsh Jennings (Women’s Beach Volleyball), Meb Keflezighi (Men’s Marathon), James Harden (Men’s Basketball), Kerri Strug (Women’s Gymnastics), Tony Azevedo (Men’s Water Polo), Boris Berian (Men’s 800m Running), Brenda Martinez (Middle Distance Running), Haley Anderson (Women’s Swimming), Adeline Gray (Women’s Wrestling), Sara Hammer (Cycling Track), Molly Huddle (Track 5000 M), Melissa Stockwell (Women’s Paratriathlete), Tucker Dupree (Para Swimming), Oksana Masters (Women’s Para Rowing), and Joe Berenyi (Paralympic Cycling).
Additionally, KT Tape is a proud sponsor of seven U.S. Olympic sports including USA Track & Field, USA Soccer, USA Triathlon, USA Cycling, USA Rugby, USA Gymnastics and USA Wrestling.
The KT Tape Olympic Hub website will feature profiles of each of the 15 athlete partners, highlighting their vitals/stats, career achievements, unique personalities and goals. Visitors to these pages will also be able to watch videos demonstrating the way that athletes utilize KT Tape’s product specifically for their needs. Consumers can purchase Team USA blue, red and black KT Tape right on the Olympic Hub website to share their support for our Olympic athletes as they strive for their own athletic goals.
About KT Tape
KT Health (dba KT Tape), based in Lindon, Utah, is the category leader in sports medicine taping products — providing pain relief solutions and support for hundreds of common sports-related injuries. Used by professional athletes, Olympians and every day athletes, KT Tape products have been adopted in nearly every sport. Following the Beijing 2008 Olympic Games, KT Tape experienced accelerated growth as its products became widely available in retail channels. Currently, KT Tape products are sold in over 35,000 retail locations in the U.S. and 40 countries worldwide. KT Tape’s broad distribution covers sporting goods, food, drug and mass retail channels, as well as clinicians, online retailers and the company’s own e-commerce site, KTTape.com. KT Tape empowers consumers with a wealth of educational resources, including a vast library of online videos and on-site demonstrations at more than 150 athletic events each year. KT Tape’s official athlete endorsements of Olympic gold medalist in basketball, James Harden, and international beach volleyball star and three-time Olympic gold-medalist, Kerri Walsh Jennings continue to create visible awareness for the brand. With new innovations and an expanding product line, KT Tape continues to strengthen its global presence. For more information, visit KTTape.com.
About TFM Advertising
TFM Advertising is a full-service marketing communications agency based in Harrisburg, Pennsylvania, with expertise in sports marketing, travel/tourism/hospitality, health care, package goods, B2B, financial, government, non-profit and advocacy. TFM Advertising offers marketing solutions through strategic planning, creative, digital marketing, graphic design, video production, social media marketing and media planning/buying. TFM Advertising is part of WITF Enterprises and is owned by WITF. Engage with us in real-time on Facebook, Twitter, LinkedIn and Instagram.
