Curalate’s partnership game has been on the rise of late. First it was Instagram, then it was Facebook, and just last July it was the Democratic National Convention.

And today, for Curalate’s latest trick: behold the coveted Google partnership.

The visual ecommerce company was tapped as a “trusted partner” to provide images for Google’s shop the lookproduct, which is now rolling out in beta.

In the obligatory blog post announcing the news, Curalate CEO Apu Gupta said the partnership will let brands better leverage their existing content.

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