By The Valuentum Team
Comcast (NASDAQ:CMCSA) continues in the fight against cord cutting by the new age consumer. The firm purchased DreamWorks Animation earlier in 2016 to augment its position in the kids and family entertainment space through its Universal Filmed Entertainment Group. The deal is yet another indication that traditional network-based entertainment companies are looking for other means by which to expand their revenue base. A main factor in the acquisition was Comcast's interest in the potential of theme parks and products associated with DreamWorks' portfolio of films.