Furia Rubel Communications, Inc., is proud to announce that it has been named a Silver winner in the 2016 Summit Marketing Effectiveness Award (MEA) competition for its work developing a new website for the French International School of Philadelphia, www.FrenchSchoolPhila.org. The Summit MEA competition evaluated 1,100 entries from 14 countries.
The French International School of Philadelphia, which marks its 25th anniversary in 2016-2017, launched its new website designed by Furia Rubel as a reflection of the mission of the school and the premium level of education the school offers. The strategic direction for the bilingual website was based on survey data from the school community. The entire English website is fully translated into French, which can be easily accessed with the click of a button, in order to provide the most interactive and useful experience to current and prospective families, alumni, and supporters.
The French International School of Philadelphia is a not-for-profit, independent school offering bilingual instruction in French and English to a multicultural community of students in pre-kindergarten through eighth grade.
The new site employs principles of excellent graphic design and user experience design to enhance usability, accessibility, and satisfaction for website visitors.Laura Powers, Chief Marketing Officer of Furia Rubel, noted that that strategic design and development decisions have been validated by the feedback received from school administrators and parents of enrolled students.
“It was a privilege to have the opportunity to serve this dynamic multicultural community of students, teachers, parents and administrators by developing a highly engaging and relevant website,” Powers said.
The Summit Marketing Effectiveness Award responds to a common need in the marketing and advertising sector: to acknowledge the contribution of results and messaging, and the achievement of the marketer’s business goals. The Summit MEA is unique to other award programs because it reinforces that the goal of marketing communications is to change, influence, or reinforce an audience's knowledge, attitudes, or beliefs. Using this premise as a basis for its judging criteria, the competition is a true arbiter of marketing communication effectiveness.
“Distinguishing between creativity and effectiveness is a difficult task, so winning a Summit MEA is a significant achievement,” said Jocelyn Luciano, Executive Director for the Summit International Awards. “The combination of experienced judges and our tough criteria ensures that only deserving submissions receive Summit MEA recognition.”
Furia Rubel Communications, Inc. is an integrated and strategic marketing and public relations agency based in Bucks County, Pa. The certified woman-owned agency provides strategic planning, marketing, public relations, media relations, graphic design, digital and interactive strategy, website design, blog production and social media services to a wide array of professional clients. Furia Rubel represents law firms, technology companies, educational organizations, accounting firms, nonprofits, municipalities, and manufacturing, behavioral health and elder care organizations. For more information, visit www.furiarubel.com, follow on Twitter at @FuriaRubel or subscribe to the blog at ThePRLawyer.com.
The French International School of Philadelphia is an independent prekindergarten through eighth grade school offering a bilingual curriculum in French and in English. Accredited by both the French Ministry of Education and the Middle States Association of Colleges and Schools, the school expects its students to become global citizens with a deeper understanding of and appreciation for other cultures.
About Summit International Awards: For more than 22 years, the Summit International Awards (SIA) organization has been dedicated to furthering excellence in the communications industry. It administers three distinguished award competitions throughout the year with the goal of raising the awareness of companies and individuals who have the creative and marketing talent to go beyond the ordinary. SIA has established itself as a premier arbiters of communication excellence. Using stringent evaluation criteria and blind judging processes, its competitions reward only those firms whose work exemplifies the best in its class. Additional information about the Summit International Awards and its programs is available at www.summitawards.com.
