After a two-month review, Drexel University has named LevLane, Phila., as media agency of record. Creative duties remain in-house. The account, budgeted at $1.7 million, includes the related Academy of Natural Sciences of Drexel University, the nation's oldest natural science museum and a world leader in biodiversity and environmental research.

Selection was based on LevLane's credentials, experience in the higher education sector, and on its demonstrated capabilities in the use of analytics to evaluate media results. Anticipated paid media placements, online and off-, will target high school students and their parents, primarily in the Philadelphia region, and, for the museum, Philadelphia-bound visitors and tourists.

Founded in 1891, Drexel is a comprehensive global research university. ranked in the top 100 in the nation according to U.S. News &?World Report. With about 26,000 students, it is one of the nation's 15 largest private universities. Drexel is a leader in experiential, technology-infused education, enriched by the nation's premier cooperative education program. Its online degree program is among the oldest and most successful

LevLane, Philadelphia, is a full-service marketing communications agency. Other clients include Clemens Food Group, Hatfield Quality Meats, Provident Bank, Kennedy Health System, Rothman Institute, Massage Envy, JLL, Buckner Retirement Services, Pivot Physical Therapy, several City of Philadelphia agencies, Messiah Lifeways, Philadelphia Industrial Development Corporation and Center City District, among others..

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