JERSEY CITY, N.J., Feb. 08, 2017 (GLOBE NEWSWIRE) -- SITO Mobile Ltd. (NASDAQ:SITO), a leading mobile engagement platform provider, announced today that it has sold the remaining portion of its legacy Wireless Applications business to 3Cinteractive for $400,000 in cash - $310,000 has been received and $90,000 is subject to additional closing items.

SITO’s sale of its Wireless Applications business (SMS messaging) completes SITO’s exit from this legacy non-core business and has no material effect on SITO’s overall revenue plan for 2017 or beyond. The transaction did not include the sale or license of any of SITO’s patents or proprietary technology.

About SITO Mobile Ltd.

SITO Mobile provides a mobile engagement platform that enables brands to increase awareness, loyalty and ultimately sales. For more information, visit www.sitomobile.com.

About 3C

3C empowers leading brands and retailers to develop deeper, more valuable relationships with their customers through its mobile marketing services. Leveraging 3C’s expertise and its Switchblade™ platform’s multichannel capabilities—including SMS and MMS, mobile coupons, mobile wallet, mobile web, location based services and more—marketers can deliver timely, relevant engagements at the moment of need. To learn more visit www.3C.com.