CBRE Video Report Examines Key Areas of Retail Innovation

5/31/17

CBRE Group, Inc., has released the first in a series of videos examining fields of innovation now reshaping the retail industry, ranging from technology that improves customers’ experiences to strategies for harnessing data to predict trends and shopping patterns.

CBRE’s first three videos in the series can be accessed at CBRE’s new Retail Innovation portal. The portal also includes written insights to accompany each video, a gallery of social-media posts about retail innovation and a registration section for visitors to receive updates.

The videos feature Melina Cordero, CBRE Head of Americas Retail Research, outlining transformative examples of retail innovation and discussing them with CBRE experts in each area.

“The retail industry is innovating at its fastest-ever pace due to the growth of e-commerce and quickly changing consumer tastes,” Ms. Cordero said. “While some retailers are faltering, many are evolving by using these strategies to best serve today’s customer.”

The topics:

Applying technology to boost retail performance

Retailers are using technology such as mobile-payment apps and parking apps to improve customers’ experience; order-ahead apps and digital kiosks to reduce costs; and supply chain and inventory-management technology to improve their e-commerce offerings.

Enhancing the customer experience with better store formats

Many retailers are adapting to e-commerce by improving their store formats and merchandise mixes. That includes offering sporadic, unadvertised discounts and limited-time merchandise in a “treasure hunt” format; providing workshops and training classes; and stocking locally sourced merchandise and services.

Embracing data and analytics

A key opportunity and challenge facing today’s retailers is to harness the massive – and growing – amount of data available to help them enhance their business and operations. That entails examining data from sources including customer-loyalty programs, mobile phone tracking and online shopping patterns to better predict shopper behavior.

About CBRE Group, Inc.

CBRE Group, Inc. (NYSE:CBG), a Fortune 500 and S&P 500 company headquartered in Los Angeles, is the world’s largest commercial real estate services and investment firm (based on 2016 revenue). The company has more than 75,000 employees (excluding affiliates), and serves real estate investors and occupiers through approximately 450 offices (excluding affiliates) worldwide. CBRE offers a broad range of integrated services, including facilities, transaction and project management; property management; investment management; appraisal and valuation; property leasing; strategic consulting; property sales; mortgage services and development services. Please visit our website at www.cbre.com.

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