Laura Powers and Sarah Larson
Marketing and public relations experts share tips to improve the performance of nonprofit social media programs
Furia Rubel Communications executives Laura Powers, Chief Marketing Officer, and Sarah Larson, Vice President of Public Relations, recently presented a workshop entitled, “You Better Sweat the Small Stuff: Social Media Details Make the Difference.”
The one-hour program was a part of Nonprofit University 2017, a full-day conference hosted by the Catalyst Center for Nonprofit Management in partnership with A Woman's Place on June 12 at Bucks County Community College in Newtown. The session shared secrets to social media success that will help nonprofits connect with their audiences, diving deep into social media timing, the nuances of a great social media profile, best practices for effective content sharing, and more tips to help nonprofit organizations save time and resources.
Powers is a communications executive with deep experience in developing and executing digital marketing campaigns. Her work has been honored with multiple Summit International Awards, Philadelphia PRSA Pepperpot website awards and Web Marketing Association awards. She frequently presents on integrated marketing, strategic branding, and best practices for web, digital, and social media. A resident of Buckingham Township, Pennsylvania, she serves on the board of directors of Tabor Children’s Services and the Legal Marketing Association’s Northeast regional chapter.
As Vice President of Public Relations, Larson oversees PR and content marketing strategy and initiatives for clients in the legal, financial, banking, and biotech industries. She uses the effective storytelling skills, honed over nearly 20 years as an award-winning journalist, to garner attention for the vital issues of the clients and organizations she represents. A resident of Hilltown Township, Pennsylvania, she is active in Perkasie Rotary, serves on the development committee for HealthLink, a free dental clinic serving low-income adults in Bucks and Montgomery counties, and serves on the board of directors of Sisters U, a nonprofit women’s empowerment organization headquartered in Bucks County.
Furia Rubel Communications, Inc. is an integrated and strategic marketing and public relations agency based in Bucks County, Pa. The certified woman-owned agency provides strategic planning, marketing, public relations, media relations, graphic design, website design, content marketing, blog production and social media services to a wide array of professional clients. Furia Rubel represents law firms, technology companies, educational organizations, accounting firms, nonprofits, municipalities, and manufacturing, behavioral health and elder care organizations. For more information, visit www.furiarubel.com, follow on Twitter at @FuriaRubel or subscribe to the blog at ThePRLawyer.com.