Omnichannel data powerhouse V12 Data announced today the promotion of Michelle Taves to EVP of Data Strategy and Product Management. In this new role, Michelle is responsible for driving the strategic direction of V12 Data's analytics solutions, data access technologies, and purchase intender solutions across all channels.

"Targeting the right audiences, both offline and online, is a key objective for organizations today. Michelle's experience and proven track record for successfully driving innovation in data-driven product and analytic strategies will continue to strengthen V12 Data's position as the industry leading provider of targeted audience solutions," said Anders Ekman, CEO of V12 Data.

With over 20 years' marketing and leadership experience, Michelle has developed an in-depth knowledge of data strategies and best practices including data sourcing, data privacy, data availability, and reliability. Prior to V12 Data, Michelle held various leadership positions at The Allant Group, Acxiom Corporation / May & Speh and Unique Mailing Services. She holds a BA in Business Management & Marketing.

"I'm thrilled to lead the data strategy and product team at such an exciting time of company growth and innovation," said Michelle. "V12 Data is continuously developing cutting-edge solutions such as our proprietary purchase intender solution, V12 Signals. The solution allows businesses to target and acquire actual in-market consumers during the period when they're making a buying decision. Our clients are seeing tremendous success and conversion rates using V12 Signals and we are heavily focused on enhancing the solution's capabilities and expanding across industry targets."