One Saturday morning in December 1996, Lucinda Duncalfe was at her office in Conshohocken when the phone rang.

It had been a whirlwind last few months, set in motion that fall when Duncalfe landed the top job at a fintech firm called Destiny Software. A first-time CEO in her early 30s, Duncalfe got to work raising the company’s first round of capital. In November, she took the stage at the Pennsylvania Convention Center during the Mid-Atlantic Venture Fair, where she beat out nearly 50 companies for the title of Best Early Stage Software Company. Investors took note. A Philadelphia Business Journal story from 1998 called it “a watershed event” for Duncalfe, and the company.

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