Warschawski, a full service advertising, marketing, digital, public relations, branding, web design, creative and crisis communications agency, announced today that it has been selected as Agency of Record by McGregor Industries. Headquartered in Dunmore, P.A., McGregor Industries details, fabricates and installs metal components for residential and commercial buildings in cities across the U.S., with a specialty in tower stairs. Terms of the agreement were not disclosed.
Warschawski will work with McGregor Industries to create ongoing integrated marketing communications campaigns, including PR and digital, to reach key decision makers in the construction industry. Warschawski will also create new marketing collateral and campaigns designed to highlight McGregor Stair Systems™, the company’s proprietary tower stair product.
A fourth-generation, family-owned company originally founded in 1919, McGregor Industries has become known as the company that can do “anything with steel” after successfully completing complex projects for a diverse range of buildings across the northeast U.S., including: Prudential Insurance’s Newark Headquarters, Cira Center in Philadelphia, the Villanova University School of Law, PPL Center (Allentown, P.A.), the Sands Casino (Bethlehem, P.A.), Penn State-Hershey, Mohegan Sun Casino, Ocean Spray, Lafayette College, and many more.
With decades of industry-specific experience, McGregor is able to deliver complex projects with otherwise impossible schedules on time and on budget. Using the latest technological innovations, McGregor uses Building Information Modeling (BIM) processes to build virtual models of projects to help reduce costs and increase accuracy in construction projects. In addition, its vertical integration allows the company to handle all points of the production cycle in-house – from detailing to fabrication to installation. As a result, McGregor has built and upheld a stellar industry reputation, and remains the go-to tower stair and metal component manufacturer for construction managers in the northeast region of the U.S.
“We are excited to partner with McGregor Industries and help grow brand awareness for McGregor Stair Systems™. In today’s business world, it is rare to find a family-owned business that still lives by its founding principles and is at the forefront of an industry – but the McGregor’s do and are industry leaders. Their entrepreneurial spirit matches ours, and their drive to go above and beyond is in line with our approach to working with clients,” commented Shana Harris, COO of Warschawski. “We’re excited to be part of the McGregor family, and are looking forward to helping McGregor communicate their story in a way that resonates with their target audience and drives bottom-line results.”
“Warschawski’s proven track record of delivering exceptional, bottom-line results for clients across industries speaks for itself. From our first call with Shana, we knew we found our partner agency that could help us get to where we need to go,” said Bob McGregor, President and CEO of McGregor Industries. “We are excited to get started and looking forward to a successful partnership!”
Warschawski is dedicated to providing clients with the highest quality of Marketing, Advertising, Public Relations, Branding, Creative Design, Interactive, Web Design/Development, Social Media, and Strategic Planning services. Warschawski delivers the experience and expertise of a large firm coupled with the personalized attention and care of a boutique agency. We love to create thrilling results for our clients, whether they are one of the world's leading brands or a small non-profit. Warschawski is a partner that truly cares about you and your success. You can count on us. We have all the communications services you need under one roof. We'll make it easy, and we'll make it great.