When the controversial blight-inspired font by designer Cliff Ross first landed on social media, designer Ron Tinsley said he was very disturbed.

“Since I grew up in there, I am well aware of the stereotypes,” said Tinsley, founder of branding agency Prophetik Soul Branding + Design. “But when I saw the explanation for the font, it was clear to me that the person did not grow up or live there. I’m glad this font was deleted.”

And so Tinsley, now a Northeast Philadelphia resident, got to work. Drawing inspiration from North Philly’s ubiquitous truss bridges, as well as the area’s industrial history he put together what he says is a better representation of his childhood stomping ground.

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