ATLANTA--(BUSINESS WIRE)--Visioneering Technologies, Inc. (VTI), an innovative leader in developing products that improve vision, announced that Michelle Kirst has joined the company. In her new role as Territory Manager for New Jersey, Kirst will be responsible for introducing eye care practitioners (ECPs) and practices across the state to the unique, patented technology of the NaturalVue® (etafilcon A) Multifocal 1 Day Contact Lenses, as well as other NaturalVue® Brand products.

“We are delighted to have Michelle join our VTI sales team,” said Tony Sommer, Senior Vice President, Sales & Marketing. “She will be a tremendous addition to our team. We’re looking forward to utilizing her expertise to communicate the many benefits of the NaturalVue Brand product line to our valued eye care practitioners.”

Before joining VTI, Kirst was with Essilor USA, where she held positions as Sales & Marketing Manager Consultant and Account Manager. Among her responsibilities were building advisor partnerships with the Optometric Association, as well as with the private practices of MDs and ODs. Prior to that, she was with Wonderful Brands, where she was Sales Manager for the New Jersey market. Previous positions also included Hostess Brands and Pepsi Bottling Group. Kirst attended Rutgers University in New Brunswick, New Jersey, where she earned a Bachelor of Arts in Business Administration. She is also an American Board of Optometry/National Contact Lens Examiner certified speaker.

“Being part of a ground-breaking company that strives for innovation and service excellence is an exciting prospect for me,” said Kirst. “Our role is to help our customers and their patients obtain the best vision possible. It’s exciting to be on a team that is improving vision and lives.”

Kirst may be reached at mkirst@vtivision.com or 1-844-VTI-LENS (1-844-884-5367).

About Visioneering Technologies, Inc.

Visioneering Technologies, Inc. (VTI), headquartered in northern Atlanta, Georgia, is an innovative company dedicated to developing products that improve vision. With a portfolio of technologies, the company uses creative and differentiated design approaches to develop products that enhance practitioner and patient experiences. VTI optical designs have been awarded nine patents worldwide, with an additional ten pending. Strength in science, an entrepreneurial culture, and the ability to bring technology to life make Visioneering Technologies, Inc. a company to watch. For more information, visit www.vtivision.com/ or call 844-884-5367, ext. 104.