SECAUCUS, N.J., Aug. 09, 2017 (GLOBE NEWSWIRE) -- The Children’s Place, Inc.(Nasdaq:PLCE), the largest pure-play children’s specialty apparel retailer in North America, today announced the appointment of Steven G. Rado to the position of Chief Digital Officer, effective August 14, 2017. Mr. Rado will report directly to Jane Elfers, President and Chief Executive Officer.
Jane Elfers, President and Chief Executive Officer said, “We believe that a Personalized Customer Contact Strategy is our single biggest opportunity, and we have made the decision to significantly accelerate the development and implementation of this initiative. Steve’s deep experience in all aspects of marketing, including strategy development, customer relationship management, and digital commerce, combined with his successful track record of delivering digital transformation through personalized customer contact at Victoria’s Secret, Office Depot and Land’s End, make him the ideal candidate to lead this effort at The Children’s Place.”
Mr. Rado said, “I am very excited to join the best in class management team at The Children’s Place and drive the significant benefits associated with implementing a robust Personalized Customer Contact Strategy.”
Mr. Rado received his BS in Business Administration from Bowling Green State University, his MBA from The Ohio State University and his Juris Doctor from Case Western Reserve University School of Law.
About The Children’s Place, Inc.
The Children’s Place is the largest pure-play children’s specialty apparel retailer in North America. The Company designs, contracts to manufacture, sells at retail and wholesale, and licenses to sell fashionable, high-quality merchandise at value prices, primarily under the proprietary “The Children’s Place,” “Place” and “Baby Place” brand names. As of July 29, 2017, the Company operated 1,026 stores in the United States, Canada and Puerto Rico, an online store at www.childrensplace.com, and had 161 international points of distribution open and operated by its 7 franchise partners in 19 countries.