Comcast Ventures (CMCSA) has co-led a $50 million financing round for online radio firm TuneIn, according to a report in Bloomberg.

TuneIn has developed an online radio service with more than 100,000 radio stations and four million on-demand programs that provide users with the ability to stream audio content anywhere there is internet connectivity.

Comcast’s investment arm has made numerous investments in a wide variety of startups, but the deal for TuneIn would appear to be a clear strategic tie-in to Comcast’s media ambitions.

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