SITO Mobile Appoints Forbes Chief Insights Officer Bruce Rogers

8/17/17

JERSEY CITY, N.J., Aug. 17, 2017 (GLOBE NEWSWIRE) -- SITO Mobile Ltd. (NASDAQ:SITO), an insights-driven consumer behavior platform, today announces its Consumer Behavior Sciences Board, a new advisory group committed to developing impactful solutions for brands that deepen their understanding of customers’ interests and actions. Bruce Rogers, Chief Insights Officer (CIO) for Forbes, joins as the company’s inaugural member, bringing his breadth and depth of experience working with innovative CMOs spanning numerous industries.

The board will influence SITO’s vision and product roadmap, while contributing valuable thought-leadership to the industry regarding the impact of digital on consumer engagement and experiences across industries. This incredible group of leaders will exchange ground-breaking best practices that propel SITO’s client offerings even further into the future with research-driven innovation.

“With an overwhelming amount of consumer data at our fingertips, I am inspired to find new pathways for brands to make sense of the information so they may truly understand and know their customers,” said Bruce Rogers, CIO for Forbes. “SITO is a pioneer in creating insights solutions that paint a holistic picture of consumer behavior, driving meaningful audience connections for businesses. I am excited to contribute to the development of their platform.”

Bruce has a relationship with Forbes spanning decades, and one that is rooted in marketing, brand and insights. He was at the helm of worldwide marketing and communications for the business publishing giant for nearly three decades. He also served as Forbes’ Chief of Brand before moving into his current role. As CIO, Bruce manages Forbes' Insights thought leadership research division, as well as the Forbes CMO Practice. Bruce continues to write a column for the magazine that speaks to influencers changing the business landscape, and he has also published a book on the subject.

“Our Consumer Behavior Sciences Board is exemplary of our commitment to insights-driven problem-solving for clients; and we are thrilled that Bruce is joining during an exciting growth period, where we are focused on realizing the full potential of our research and insights capabilities for brands,” said SITO CEO Tom Pallack. “His experience spearheading Forbes’ research division and working closely with global CMOs from the world’s leading brands brings a unique perspective and invaluable insight to our team and clients.”

About SITO Mobile, Ltd.

SITO Mobile is transforming the manner in which brands connect with consumers in the real world by developing a mobile engagement platform that drives awareness, loyalty, and ultimately sales. In an increasingly mobile-first culture, SITO Mobile delivers proven location-based advertising solutions to Fortune 500 brands and agencies. Through innovation, the company uses proprietary data to build cutting edge, in-house technology, arming clients with the best resources for successful campaigns. Using in-store targeting, proximity targeting, geo-conquesting and attribution data, the platform creates audience profiles to develop measurable hyper-targeted campaigns for brands. SITO’s real-time location-based marketing technology gives us the unique advantage of understanding and shaping the future of retail and consumer behavior. For more information, visit www.sitomobile.com.

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