Fuseideas Adds Philly Pretzel Factory to Roster


Fuseideas adds to its growing roster of clients with the appointment as the Brand Agency for the soft style pretzels purveyor, Philly Pretzel Factory, according to agency CEO Dennis Franczak.

Fuseideas, an integrated and full-service agency was awarded the account after a comprehensive review involving over 20 East Coast agencies. Billings for Philly Pretzel Factory were not disclosed.

The Fuseideas team, working with Philly Pretzel Factory’s Director of Marketing, Adam Terranova, will undertake research and brand identity development, positioning, messaging and marketing planning as well as creative development for the franchise with over 170 locations in 14 states.

Terranova commented, “Fuseideas is coming aboard at a pivotal time in the growth of the Philly Pretzel Factory brand, as we chart a course for a compelling brand message and increased sales for both existing locations and locations innew markets as we expand geographically. Our leadership team felt that Fuseideas was the right choice based on their food experience, creative energy and track record of achieving results.”

The new brand program is expected to launch early in 2018 with Fuseideas handling creative strategies.

Franczak noted, “We are honored and excited to begin our work with Philly Pretzel Factory. They have an excellent product, rich history, and highly committed franchisees. Every customer we spoke with loved Philly Pretzels. We want to work with them to introduce this iconic brand to new customers and new locations as they grow.”

About Philly Pretzel Factory

The first Philly Pretzel Factory opened its doors in Mayfair, Philadelphia, Pa. in 1998. The concept was to bake Philly Style soft pretzels all day so that everyone could enjoy a soft pretzel that is served “Hot Outta the Oven” as they walked through the door. In 2004, Soft Pretzel Franchise Systems, Inc., started franchising the Philly Pretzel Factory Brand across the Philadelphia region, and now expands outwards from Philadelphia into 14 states. Philly Pretzel Factory serves more “Philly Style” pretzels than any other company in the world with over 125 million "Philly Style" pretzels served each year! https://phillypretzelfactory.com.

About Fuseideas

Fuseideas is an award-winning, integrated, full-service advertising agency that helps clients navigates the chaos that exists in the media landscape today. The agency focuses on four key markets: academia, travel and tourism, media / entertainment and consumer/retail. Headquartered in Boston and with additional offices in Portland, Maine and Prague, Fuseideas was named one of the fastest private growing companies in 2015 for the third year in a row by Boston Business Journal. For more information, visit Fuseideas online: www.fuseideas.com, Facebook, Twitter, Blog.

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