A band of 17 Philly experts in a wide range of fields — among them P’unk Ave’s Geoff DiMasi, Bluecadet’s Brad Baer, Comcast’s Danielle Cohnand Greenlight Fund’s Omar Woodward — joined an effort to make flying in an out of PHL International Airport a better experience.

The Committee of Seventy’s “Franklin Challenge” is a civic consulting push from the watchdog organization. For the challenge’s first task, it recruited the help of the local experts to product a 100-page report with suggestions aimed at making traveling through the airport a friendlier, more memorable experience.

The undertaking’s charmingly cheeky name: Project Runway.

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