Comcast (NASDAQ:CMCSA) took a big hit on Thursday as its stock price declined sharply, closing at 6.2% lower than its open price. The reason behind the decline was the announcement of the company losing about 100,000-150,000 subscribers in its Q3 results. The decline was attributed to Hurricane Harvey that has taken everyone by storm (pun intended) and competition getting fierce. There wasn’t much commentary that would suggest how much of the subscriber losses are attributable to each of these reasons - something I would have liked to hear about. But one thing is for sure, the dent is a pretty big one in the subscriber base when it comes all at once, considering that subscribers lost in the previous quarter were 34,000.

Of course, top line will feel the pressure if this big dip in subscribers is likely to continue at the same pace during the rest of the quarters. But considering that Comcast has over 22 million subscribers for video in total, I am not looking at this leaving a gaping hole in the company for now. However, as an investor what we all should be more interested in is how the company intends on combating this decline and reversing its effects in the upcoming quarter.

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