Sotheby's International Realty Affiliates LLC today announced that AugustaRoad.com Realty in Greenville, South Carolina, is the newest member of its network and will now operate as Joan Herlong & Associates Sotheby's International Realty.
Established in 2011, the firm is owned and operated by Joan Herlong and serves the luxury residential real estate market in the Greater Greenville area.
"The luxury residential real estate market in and around Greenville ranges from the vibrant downtown to mountain retreats, lakefront properties and equestrian estates, offering a lifestyle for everyone," said Philip White, president and chief executive officer of Sotheby's International Realty Affiliates LLC. "We are pleased to expand the Sotheby's International Realty® brand into this market and proud to welcome Joan Herlong and her team to our global network."
"Greenville marries southern charm, natural beauty and a contemporary cool, making it one of America's fastest growing cities and an emerging destination," said Herlong. "We look forward to sharing our community with a global audience and are honored to be affiliating with the Sotheby's International Realty brand."
An active member of the local community, Joan Herlong & Associates Sotheby's International Realty regularly donates to the Greenville Free Medical Clinic and is an active supporter of the Greater Greenville Association of Realtors annual holiday giving initiative. The firm is located at 1421 Augusta Street in Greenville.
With this addition, the Sotheby's International Realty brand now has five independently owned and operated affiliate companies in South Carolina; also operating in the state serving the luxury residential real estate markets are Celia Dunn Sotheby's International Realty in Savannah and Bluffton, Daniel Ravenel Sotheby's International Realty in Charleston, Justin Winter Sotheby's International Realty in Lake Keowee, and Peace Sotheby's International Realty in Pawleys Island.
The Sotheby's International Realty network currently has approximately 21,000 affiliated independent sales associates located in over 900 offices in 68 countries and territories worldwide. In 2016, the brand achieved a record global sales volume of $95 billion USD. Joan Herlong & Associates Sotheby's International Realty listings will be marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm's brokers and clients will benefit from an association with the Sotheby's auction house and worldwide Sotheby's International Realty marketing programs. Each office is independently owned and operated.
About Sotheby's International Realty Affiliates LLC
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby's International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby's International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.In February 2004, Realogy entered into a long-term strategic alliance with Sotheby's, the operator of the auction house. The agreement provided for the licensing of the Sotheby's International Realty name and the development of a full franchise system. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby's International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby's auction house, established in 1744. For more information, visit www.sothebysrealty.com.