Better Homes and Gardens Real Estate Appoints Rich DeNicola to COO

10/2/17

Better Homes and Gardens® Real Estate announced the appointment of Rich DeNicola to Chief Operating Officer. In his new role, DeNicola will oversee all aspects of domestic and international business operations, including servicing, financial management, and brand oversight of Better Homes and Gardens Real Estate's development strategy. He will transition into the role by year-end 2017. In his role as Chief Operating Officer, he will report directly to President and Chief Executive Officer Sherry Chris. Most recently, DeNicola has served as the Senior Vice President of Franchise Sales for Better Homes and Gardens Real estate since 2013. Under his leadership, approximately 60% of the current U.S.-based companies affiliated with the Better Homes and Gardens Real Estate franchise. During his tenure, the brand also expanded into the Bahamas.

Details:

  • Beyond his accomplishments as the Senior Vice President of Franchise Sales, DeNicola been a member of the brand's leadership team, influencing strategies, infrastructure and tools to serve the BHGRE network for the past four years.
  • As Chief Operating Officer, DeNicola will apply his unique skill set, strong leadership capabilities, and industry expertise to fuel growth and profitability for companies within Better Homes and Gardens Real Estate.
  • DeNicola's career in real estate began in 2004 when he joined Realogy, serving in a variety of roles within operations and development. DeNicola received his bachelor's degree in economics from Fairfield University and earned an MBA from Fairleigh Dickinson University.


"I feel incredibly fortunate to have spent the past four years executing on the brand's mission to affiliate with the most passionate, forward-thinking real estate broker/owners to represent the iconic Better Homes and Gardens® brand in their local markets. I am excited and humbled to take on this new role. I look forward to collaborating with Sherry Chris, the BHGRE team and our affiliated companies to develop innovative systems, tools, and services that will enable our broker/owners to support their affiliated agents, realize new levels of growth and profitability, and further develop this great real estate network around the world."
- Rich DeNicola, Chief Operating Officer, Better Homes and Gardens® Real Estate

"I am thrilled to welcome Rich DeNicola into his new role as Chief Operating Officer. Rich has been a valued and critical member of our leadership team since 2013. He has helped lead our brand through its most significant period of growth since our launch. His industry and brand expertise will be incredible assets to our broker/owners and affiliated agents as they continue to build productive and profitable businesses. The BHGRE network and team will benefit from his expanded leadership and impact."
- Sherry Chris, President and CEO, Better Homes and Gardens® Real Estate

About Better Homes and Gardens® Real Estate LLC

Better Homes and Gardens Real Estate LLC is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate LLC embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.

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