Legal Marketing Experts, Jasmine Trillos-Decarie and Gina Rubel to Present Business Development Differentiation at LMANE Conference


Jasmine Trillos-Decarie and Gina Rubel

Award-winning legal marketing and business development strategists present at Legal Marketing Association regional conferences in Philadelphia

Jasmine Trillos-Decarie, Chief Business Development Officer of Stoel Rives LLP, a member of the Am Law 200, and Gina F. Rubel, Esq., President and CEO of Furia Rubel Communications, Inc., will present “Business Development Differentiation DoneRight” at the Legal Marketing Association Northeast Region (LMANE) annual conference on Friday, Nov. 10, at the Philadelphia Marriott Downtown.

“The question of how to differentiate a law firm has plagued the industry for decades, especially with general practice firms,” said Trillos-Decarie. “From the days of the Main Street solicitor to the super mega and mid-size firms of today, the ability to set a law firm apart from its competitors in order to develop, retain and grow the business is critical.”

This program will address what differentiation looks like in the legal market place and the various types of differentiation that have been met with successful outcomes from across the United States. The program will explore: approach, attorney experience, fee structures, geographic location and reach, industry focus and practice area focus, to name a few, with real firm examples of how differentiation is done right.

In addition, the examples will include the various marketing tactics required to effectually communicate a firm’s differentiation including client communications and events, online communication and content, public relations and law firm management buy-in and support.

Both leaders in the field, Trillos-Decarie has spent more than 20 years in marketing and business development at international Am Law 100 and 200 firms, and Rubel has spent more than 15 years at the helm of her legal marketing agency. Their expertise includes designing and implementing business development and integrated marketing plans that support strategic and financial objectives, as well as successfully leading, motivating and coaching cross-functional teams.

Established in 1985, the Legal Marketing Association brings together industry specialists from a variety of backgrounds. The annual conference enables lawyers, consultants and vendors, marketers from other professions, and marketing students to share their collective knowledge. LMANE is a premier gathering for legal marketing and business development professionals from New England to the Delaware Valley. This daylong conference will feature multiple sessions of educational programming, provide an opportunity to share best practices and network with industry colleagues. There will be a lively discussion during the conference on Twitter using the hashtag #LMANE17. To register, go to LMANE

About Furia Rubel: Furia Rubel Marketing and Public Relations is an integrated and strategic marketing and public relations agency based in Bucks County, Pa. The certified woman-owned agency provides strategic planning, marketing, public relations, media relations, digital and content. Furia Rubel represents law firms, technology companies, educational institutions, accounting firms, nonprofits, municipalities, behavioral health and elder care organizations. For more information, visit or follow on Twitter at @FuriaRubel.

About Stoel Rives LLP: Stoel Rives is a leading U.S. corporate and litigation law firm. One of the largest national firms focused on energy, natural resources, climate change and the environment, Stoel Rives also serves the agribusiness, food and beverage, health care, life sciences and technology industries. With more than 350 attorneys operating out of 10 offices in seven states and the District of Columbia, Stoel Rives is a leader in regulatory and compliance matters, and business, labor and employment, intellectual property, land use, and real estate development and construction law.

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