TargetX, a leading provider of student lifecycle solutions for higher education, announced today that Olivier Chaine has joined the organization as Vice-president of Technology to develop user-driven products that put students front and center and spark delight.

Chaine's hiring is part of the new company vision launched in June 2017 to reimagine the student experience and provide strategic guidance to help institutions put students first. Chaine has direct responsibility over product strategy and technology development and is currently expanding the team to meet the organization's growing needs.

Sasha Peterson, CEO of TargetX, says, "Olivier has over fifteen years of experience as an innovator and strategic leader in the new media and technology space. We are fortunate to have him on board to develop TargetX's next generation of products that will excite our largely tech-native student audience who expect to be wowed by their tools and solutions. I have no doubt that Olivier will push TargetX to the next level to better engage with, recruit, and retain students from top to bottom."

Chaine joins TargetX from The Search Agency, a leading international independent search marketing firm leveraging Big Data and automation. He has served in various roles as an executive and advisor, including as an ongoing Advisor to ProProfs, a platform for online training and assessments; as Partner at ToughNano, which develops polymers and epoxies for 3D printing; and CEO and Founder of magnify360, a landing page optimization and behavioral profiling platform. Chaine is asked to speak regularly at technology-focused events such as OMS, AdTech, and INSEAD, as well as at private forums. Chaine has a degree in engineering from Harvey Mudd College.

"I am excited to join TargetX at this time of incredible growth and with a new strategic vision," says Olivier Chaine. "I look forward to analyzing student behavior and user responsiveness to create a more delightful and successful experience, developing exciting new features, executing on faster release cycles, and further modernizing our platforms."

About TargetX

TargetX is reimagining the student experience through student lifecycle solutions. Built on the Salesforce platform, TargetX offers comprehensive solutions for admissions and student success to help institutions meet their enrollment challenges and retention needs. Known for innovative technology and higher education expertise, TargetX has been a trusted technology provider for 18 years.