Last weekend, I started reading "Platform Revolution - How Networked Markets Are Transforming The Economy and How To Make Them Work For You" by Geoffrey Parker, Marshall Van Alstyne and Sangeet Choudary. The book chronicles the most important economic and social developments of our time - the rise of the platform as a business and organizational model.
Of course, Airbnb, Uber, LinkedIn, and Facebook figure prominently in Platform Revolution.
McCormick as a Platform Revolution company? It required some due diligence; there were no references in the latest earnings call report on Seeking Alpha.
I used LinkedIn's email platform to reach out to author Marshall Van Alstyne to ask why McCormick was included as a platform company.
