While the NFL is facing backlash from some Black activists (oh, and Vice President Mike Pence) in the wake of former San Francisco 49ersquarterback Colin Kaepernick’s protest and ensuing dismissal, one Philly entrepreneur of color still tunes into the games.

Greg Sampson,founder of sports entertainment startup FanCheer Interactive, acknowledges the reasons behind the boycott but sees sports as a place where fans can come together and set aside their differences.

“As a Black founder I can empathize with those that are protesting the use of undue violence,” said Sampson, who splits his time between Harrisburg and Philadelphia. “Taking offense at someone for taking a knee, that’s not part of American values. But we also think sports are one of the best places for reasonable people to have a dialogue.”

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