People-based audience provider, V12 Data, announced today the appointment of Heather Lockhart as Chief Marketing Officer. In this role, Lockhart will be responsible for leading brand strategy and the integration of all marketing and communications initiatives.
"With over 20 years of experience in building and leading high performing marketing organizations in both B2B and B2C markets, Heather will be a tremendous asset as V12 Data continues to take our position as the industry-leading provider of purchase intender solutions," said Anders Ekman, CEO of V12 Data. "She has developed a deep understanding of how to drive growth and implement strategic marketing activities that build brand equity and increase market share."
Prior to joining V12 Data, Lockhart served as Vice President of Marketing of AvidXChange, a leading Saas-based AP automation provider. She was Chief Marketing Officer for Naviasys, a professional services consultancy focusing on marketing optimization and sales enablement and CMO for Axidia Global, an international ERP acquired by Oracle. She also held marketing leadership roles with AOL, Disney On Ice and Mobil Oil.
"Marketers today must be more diligent than ever in gathering, integrating and analyzing both offline and online data to target consumers who are indicating in-market purchase intent," said Lockhart. "V12 Data has developed an exciting set of solutions that can determine when a consumer has visited a physical store location within the previous 24-48 hours and are in market to purchase. I'm thrilled to be part of such a dynamic team and to apply my experience in propelling V12 Data forward."
About V12 Data
As an omnichannel data powerhouse, V12 Data combines rich data assets with robust technology to provide brands with a seamless and connected customer view. Our solutions bridge the right data across channels to power right time omnichannel engagement when, where, and how a brand's customers and prospects prefer. For more information, visit www.v12data.com.