Just over a year ago, we launched Bainbridge Health. Our journey has been filled with many of the experiences and, frankly, startup cliches that you might read about in business journals or watch on Shark Tank: What to include in a pitch deck. How to determine if — and how much — customers will pay for your product. How to actually build, deliver and support that product.

Although there are countless resources on startup creation from founders who are looking back after they have built successful companies, below are some of the lessons we have learned while being still very much in the trenches.

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