Eastern Union Funding Appoints Josh Bochner as CMO

12/4/17

Josh Bochner

Eastern Union Funding (Eastern), one of the most active commercial real estate mortgage brokerage firms in the nation, has announced that industry marketing veteran Josh Bochner has been appointed Chief Marketing Officer (CMO) for the firm’s widely popular Affiliate Broker Division, which has signed-up more than 1,000 commercial real estate sales broker affiliates from over 600 companies across the country since the launch of the program two months ago.

Mr. Bochner has more than a decade of marketing and brand development experience, and most recently served as Chief Creative Officer for the Pantomime Creative Group in New York City. He previously was Director of Marketing for Quantum Networks and Chief Marketing Officer for Drive Trust. He has created award-winning brand concepts from the bottom up and directed multi-faceted marketing campaigns for companies nationwide, starting his career in the tech startup industry and founding a few innovative technologies of his own.

The Affiliate Broker Division at Eastern Union is a free service the company offers to commercial real estate brokers nationwide in which Eastern Union underwrites listings for brokers to present properties to their potential buyers. In addition, brokers are introduced to Eastern clients as the Affiliate Broker Division promotes public listings of the broker's’ choice to Eastern Union Funding’s large platform of clients, who then have the ability to contact the broker directly.

Basic research for any name or number that one may require is available as a complimentary service through the Affiliate Broker Division. The Division also offers brokers direct access to real-time financing intelligence for debt and equity through Eastern Union’s QTS Banking department. There is absolutely no fee, obligation, or tie-in to use Eastern Union Funding for any deal that is serviced.

“We started this division just under two months ago and it has been growing by leaps and bounds,” said Eastern Union President, Ira Zlotowitz. “We have well exceeded expectations for the new services, which are constantly expanding. The addition of Josh Bochner will help Eastern manage and expand on this incredibly popular initiative that we believe will help us achieve our goal to more than double our annual loan volume to more than $8 billion by the end of 2018.”

It is completely free for investment sales brokers to participate in the program, which offers the incredible opportunity for individuals to directly access real-time financing intelligence for debt and equity through Eastern Union’s QTS banking department. This enables brokers to present the sale to potential clients with all their financing information needed in place. “Every single mortgage broker in America does this at some level, but this is the first time it has been offered as an official product or service,” Zlotowitz added. “By helping a broker be successful in their business, I am confident thathe or she will help me in the future – I believe that what goes around comes around.”

The program’s free application includes a loan calculator, comps and rates and has received more than 10,000 downloads. An additional sales listings service for affiliated brokers will also be operational by year-end.

"I'm very excited about this initiative. One of my firmest beliefs about marketing a service is that it must provide a real value to the client before worrying about monetization,” said Mr. Bochner. “The value-based approach of our Affiliate Broker Division epitomizes this concept. It's all about 'Give before you get.'"

The team at the Affiliate Broker Division has since grown to 25 employees and additional support staff, and has been seeing a tremendous amount of success. “The sales brokers that we have been signing on have been taking advantage of these complimentary services and benefiting from them on a daily basis, allowing them to get more deals closed,” said Aryeh Miller, Director of Business Development for Eastern’s Affiliate Broker Division. “We’ve received a tremendous outpouring of positive feedback as they enjoy each service.”

Real estate sales brokers interested in benefiting from these services can contact Aryeh Miller at (732) 839-5627 or via email atamiller@easternuc.com.

For more information visit http://www.easternuc.com/ .

ABOUT EASTERN UNION FUNDING:

Eastern Union Funding (Eastern) is among the most active commercial real estate mortgage brokerage firms in the U.S., closing an average of $3.5 billion in transaction volume annually. Serving as trusted advisors to real estate owners and working with over 100 capital sources, Eastern and its affiliates deliver a full range of financing products covering the entire capital stack: including traditional mortgages, bridge and structured lending, and equity capital, for all major property types including multifamily, office, retail, mixed-use, healthcare and industrial. To meet increasing demand and offer the best service in the industry, Eastern routes all deals through its unique Quotes and Term Sheets (QTS) Division. The QTS division provides clients with access to the best terms available in the market by processing each transaction and matching it with the right potential capital sources based on data about specific deal parameters. Eastern also operates a new Broker Affiliate Division, which leverages the firm’s existing QTS underwriting infrastructure to provide investment sales brokers with cost-free and conflict-free financing leads, advice, and information. Eastern, a leader in applying technology solutions for real estate finance, runs a proprietary app now used by thousands of real estate professionals (and Eastern’s own staff) to track deals in real time from origination through closing, follow up at the right times to eliminate inefficiencies, and access up-to-date market information.

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