Have you spotted those sneaky ads that follow you around the web days after you look at an item online? They’re called targeted ads, and a recent report says some Philly online shoppers are worried about them.

According to data from professional services company Accenture, 50 percent of Philadelphia consumers fear intelligent services will gather too much info about them and their families. In a report called “Put your trust in Hyper-Relevance,” the company reveals a split and a caveat: the other half of Philly consumers are more likely to shop with companies that always personalize experiences, as long as their trust isn’t compromised.

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