Casio America Named As A Winner Of The 25th Annual MMR Dealers' Choice Award

12/7/17

Casio America, Inc. is excited to announce that it has been named a winner in the 25th Annual Musical Merchandise Review (MMR) Dealers' Choice Awards for Pro Digital Piano Line of the Year. With innovative features, authentic piano feel, and uncompromised sound quality, Casio's digital pianos deliver brilliant performance and incredible functionality for musicians who want to recreate the sound and feel of a grand piano on the go, on stage, or at home.

"Pro Digital Keyboard Line of the year was a hotly contested category this year. Casio snuck by the competition, though, taking home the 2017 MMR Dealers' Choice Award trophy as dealers pointed to the company's commitment to innovation and value as the main reasons," said Christian Wissmuller, Executive Editor, MMR. "If you still think of those fun little keyboards from the '80s when someone says 'Casio,' it's time to update your reality. These days the company is producing some of the finest, feature-rich keyboard consoles out there and both consumers and MI retailers have been taking notice for years."

Casio's Privia and CELVIANO lines are the hallmarks of its digital piano offerings. The popular Privia line includes modern home pianos and professional stage instruments, while Casio's CELVIANO line of digital pianos – in particular, its series of Grand Hybrid Pianos combine the advantages of both digital and acoustic pianos while delivering the performance of a grand piano in tone, keyboard quality and playing response.

"This award means so much to us at Casio. To be honored by our dealers means that we are delivering on our commitment to develop products that meet the needs of today's musicians," said Stephen Schmidt, Vice President of Casio's Electronic Musical Instrument Division. "We want to thank everyone who chose Casio for this honor, and rest assured that we will continue to raise the bar for digital piano technology and create instruments that musicians of any experience level will love."

For 25 years, readers of MMR have selected the top instruments across an array of categories, honoring those companies which have designed, produced, and marketed gear that has resonated most with end-users and generated sales and profit for retailers. Winners of the MMR Dealers Choice Award are highlighted in the December 2017 issue of MMR. Additionally, Casio will be presented an award for this outstanding win at its booth during the 2018 Winter NAMM show.

To learn more about Casio's full portfolio of electronic musical instruments, please visit www.casiomusicgear.com.

About Casio America, Inc.

Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to fulfill its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visitwww.casiousa.com.

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