Penn State’s College Football Program Valued at $300.8 Million

Penn State has the 16th highest valued college football program in the country, with a net worth of $300.8 million, according to an annual analysis.

Two other college programs in the state and one in New Jersey were valued in the study by Ryan Brewer, an assistant professor of finance at Indiana University-Purdue University Columbus. They are:

Pittsburgh  $59.6 million
Temple   $46.9 million
Rutgers  $64.1 million

Texas remained the most valuable college football program with a valuation of $761.7 million, despite losing 5% in 2011-12. It also generates the most revenue in college football.

The valuation priced the Longhorns higher than NFL's Jacksonville Jaguars, which was sold for about $760 million in 2011. However, Forbes last year valued the team at a much lower $133 million, up from $129 million the previous year.

Brewer estimated the intrinsic valuations of 115 teams in the top-tier Football Bowl Subdivision. He used each team’s revenues and expenses, cash-flow adjustments, risk assessments and growth projections, among other things.

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