Regal Cinemas Assumes Operations at Harrisburg Mall's 14-Screen Theatre
Regal Entertainment Group (NYSE:RGC) has assumed ownership, management and operation of the former Great Escape 14 theatre at Harrisburg Mall, based on the company’s recent acquisition of the national Great Escape Theatre chain.
The theatre has been re-branded Regal Great Escape Harrisburg Mall Stadium 14 with no disruption of business or service.
With more than 540 theatres throughout 38 states, Regal Entertainment Group is one of the largest theatre operators in the country.
“Tangible benefits will include the attraction of more first-run movies, creative special events that will entice more theatre-goers and, in turn, shoppers to the Mall and a higher degree of involvement in the local community," said Bill Russell, Director of Harrisburg Mall in a statement.
Regal Cinemas has announced that former members of Great Escape’s “Critics Choice” loyalty program can upgrade to Regal’s free Crown Club loyalty program. Critics Choice members will receive 10 extra credits when they activate their Regal Crown Club card online by January 31, 2013.
Jointly owned by a partnership between St. John Properties and Petrie Ross Ventures, Harrisburg Mall is located on a 61-acre parcel on Paxton Street off Exit 45 of Interstate 83. It features approximately 70 tenants, including Aeropostale, Bath and Body Works, Champs Sports, Claire’s, Express, Foot Locker, Kay Jewelers, New York and Company, Radio Shack, Victoria’s Secret and others. Free-standing Toys “R” Us and Applebee’s are also part of the tenant mix.
The joint venture partnership recently completed the first phase of a renovation program that removed an unused free-standing building from the primary Mall entrance and added decorative paver sidewalks with light fixtures, benches and plantings. Further interior and exterior improvements are planned for the near future to continue the re-positioning efforts of Harrisburg Mall.